Privacy Policy

Our Commitment to Your Privacy

At Benchcraft Furniture, we believe that the furniture in your home should be as personal and protected as the memories you create upon it. This same philosophy extends to how we handle your personal information.

This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website (benchcraft-furniture.com), interact with us online, or purchase our products. Please take a moment to familiarize yourself with our privacy practices.

Information We Collect

When you purchase Benchcraft furniture or create an account with us, we collect information that helps us process your order and enhance your shopping experience:

• Name and contact details (email address, phone number, billing and shipping addresses)
• Payment information (though we never store complete credit card numbers)
• Purchase history and product preferences
• Account login credentials
• Communications with our customer service team
• Furniture warranty registrations
• Reviews or feedback you share about our products

Information Collected Automatically

When you browse our website or open our emails, certain information gets collected automatically:

• IP address and device identifiers
• Browser type and operating system
• Pages viewed and time spent on our site
• Referring websites or search terms
• Email engagement (opens, clicks)
• Geographic location (typically city-level)

We capture this information using cookies, web beacons, and similar technologies. We'll talk more about cookies in a moment.

Information From Third Parties

Sometimes we receive information about you from other sources:

• Updated delivery or payment information from carriers or payment processors
• Account information from social media platforms when you connect them to your Benchcraft account
• Demographic and interest data from trusted partners to help us better understand our customers

How We Use Your Information

We put your information to work in several ways:

• Processing and fulfilling orders: Delivering your Benchcraft furniture from our workshop to your home
• Supporting our customers: Answering questions about our products, tracking deliveries, processing returns
• Personalizing your experience: Remembering your preferences and showing you relevant products
• Improving our offerings: Understanding which Benchcraft collections resonate with customers
• Marketing and communications: Sharing new furniture collections, special promotions, and design inspiration
• Legal obligations: Maintaining records required by tax or consumer protection laws

Sharing Your Information

We're selective about who we share your information with:

Service Providers

We work with trusted companies who help us operate our business:

• Payment processors and fraud prevention services
• Shipping and delivery companies
• Marketing and advertising partners
• Website hosting and analytics providers
• Customer service platforms

Business Partners

• Ashley Furniture Industries, our manufacturing partner
• Select retailers who carry Benchcraft furniture

Legal Requirements

We may disclose information when required by law:

• In response to court orders or legal process
• To protect our rights, privacy, safety, or property
• In connection with an investigation of fraud, intellectual property infringement, or other illegal activity

We do NOT sell your personal information to third parties for their own marketing purposes. Period.

Cookies & Tracking Technologies

Like most furniture websites, we use cookies to improve your browsing experience:

• Essential cookies: Required for basic website functionality (adding items to cart, checking out)
• Preference cookies: Remember your settings and personalization choices
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Allow us to deliver more relevant advertising based on your interests

You can manage cookies through your browser settings. Keep in mind that blocking certain cookies may impact your experience on our site or prevent certain features from working properly.

Your Privacy Choices

We believe in giving you control over your information:

• Account Access: View and update your profile information through your Benchcraft account
• Marketing Communications: Adjust your email preferences or unsubscribe from promotional messages through links in our emails or by contacting us
• Cookies: Manage cookie preferences through your browser settings
• Do Not Track: While we do our best to honor browser Do Not Track signals, the technology isn't perfect, so we recommend using the other controls described here

Data Security

We implement reasonable security measures to protect your information:

• Encryption of sensitive information in transit and at rest
• Regular security assessments of our systems
• Employee training on privacy and data handling
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Children's Privacy

Benchcraft Furniture's website and services are not directed to children under 16. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 16, we will delete that information promptly.

Your California Privacy Rights

If you're a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information:

• Right to Know: Request information about the personal information we've collected about you and how we've used it
• Right to Delete: Request deletion of personal information we've collected from you, with some exceptions
• Right to Opt-Out: Direct us not to sell your personal information to third parties
• Right to Non-Discrimination: Receive equal service and pricing even if you exercise your privacy rights

International Data Transfers

Benchcraft Furniture is based in the United States. If you access our website from outside the U.S., your information may be transferred to, stored, and processed in the U.S. or other countries where our servers are located.

Changes to This Privacy Policy

As our furniture evolves with contemporary design trends, our privacy practices may also need occasional updates. When we make significant changes to this policy, we'll notify you by email or through a notice on our website.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, we're here to help:

• Email: [email protected]
• Phone: 1-888-427-2539
• Mail: Privacy Officer, Benchcraft Furniture, One Ashley Way, Arcadia, WI 54612

Thank you for trusting Benchcraft Furniture with your home comfort needs—and with your personal information. Just as we craft furniture built to last, we're committed to building lasting relationships with our customers founded on trust and respect for your privacy.